Search Engine Optimization Best SEO companies in Houston

The theme of search engine optimization (SEO for Search Engine Optimization ) is Best SEO companies in Houston  there are indeed many technical terms from different areas within this discipline of SEO. As a beginner in the field, notions like SEO juice, SERPs or back links do not speak for themselves. Discover below an SEO lexicon bringing together the most important terms to know in the discipline of SEO.

Anchortext (anchor text)

The anchortext , an anchor text or anchor in French, is a clickable text of a hypertext link embedded in a web page. When we click on the anchortext , we are directed to its target URL. This type of link is often put forward visually. The anchortext and the target URL are shown separately, the reader will see the anchortext that was chosen on a web page but not the URL.

Duplicate content

Some content is called duplicate content when it is very similar or identical to the content of other web pages. Duplicate content has a negative influence on search engine rankings, which is why we must refrain from this practice. Google prefers high quality and especially unique content. If the crawler finds identical content on different web pages, the one that will be disadvantaged by the search engines will be the one that will have published the duplicated content last. As part of optimization measures for search engines, duplicate content is targeted and replaced ,A crawler (also known as a collector, indexing robot, web spider automatically searches the Web for particular criteria of Web pages to analyze. The crawler acts autonomously and automatically repeats the task assigned to him. Search engines like Google use these robots  searchbots  to maintain their index . Thus, the new Web pages are quickly listed because the existing index is constantly renewed.

Internal links

The internal link of a website will refer to another page of that same website. Internal links are also part of the most important tools of SEO optimization. In the first place, sensible and well-placed referrals offer added value for the reader . The latter goes in this way find more quickly the information sought. In addition, the structure of a website is optimized through relevant internal links. This relevant  internal structure of links and takes it into account in its ranking.

Return link

A return link is defined by a link from a website A to a site B. These inbound links are important for improving its web presence because they positively influence the ranking of the site on the search engines. A link back to a reliable, trusted and relevant web paegcounts as a recommendation for Google, which will increase the index of trust and therefore the referencing of the web page. The higher this trust value for a website, the more the links from this site will be valued by Best SEO companies in Houston

. The return link profile of a website (number and quality of links) is one of the most important ranking factors for search engines: The linkbuilding (also called weaving in French) describes the targeted building profiles) . A. The returns are exclusively external links, the optimization does not take place on the web page itself but through the various contacts and connections with third-party web pages. Accumulating such recommendations of external sites via back links is one of the most important tasks of optimization for search engines in Offpage(also called Off-site). This is an SEO optimization where the site is not modified per se, but rather its environment  values ​​websites that have a relevant and reliable backlink network in its rankings, hence the importance of linkbuilding .