Write Your Exercise Thesis – HOW TO CHOOSE TO WRITE ON LINKEDIN Profile.

The writing of a

LinkedIn Profile Writing is an important step that must be taken into account and reflected from the beginning and throughout the duration of the work. This for different reasons: organization, deadline, intermediate report, orientation but also dissemination, publication, valuation and electronic filing, the latter being mandatory.

Rules of presentation

To know the rules of presentation of the University of Bordeaux for the writing of an exercise thesis, refer to the Doctoral Candidate’s Guide (Exercise Theses) .

This guide presents the structure to give to your document and provides you with essential recommendations so that you do not forget to include certain mandatory information.

The recommendations in this guide are intended to specify and supplement the guidelines of the AFNOR Z 41-006 standard for presenting theses in order to facilitate their legibility, identification and dissemination.


By writing an exercise thesis, you become the author of a work that will be both subject to copyright and protected by it regardless of its dissemination, in print or on the Internet.

It is therefore imperative to respect the rules defined by copyright, especially if you want to insert content of which you are not the author:

You have the right to quote short excerpts of a work, using quotation marks or a different font and clearly mentioning the author and references of the work cited.

You can use photographs and images (drawing, graphic, table, diagram) free of rights. If this is not the case, you must ask the author for permission to reproduce and broadcast these photographs or images online. In any case, do not forget to clearly quote the author and references of the work.

If you have not obtained permission to broadcast certain images or photographs online, but you want to broadcast your LinkedIn Profile Writing online, the best is to remove them from the broadcast version. You must report the missing elements with the indication “document not free of rights, not reproduced by respect of copyright”.

To find out more about copyright, consult the Code of Intellectual Property or the legal guide on copyright produced by Aquitaine Europe Communication.

Internet distribution and copyright

Broadcasting on the Internet helps protect your work against the risk of plagiarism.

You retain all of your copyright and you always have the opportunity to publish all or part of your thesis.


To know the rules of presentation of your bibliography, refer to the Doctoral Candidate’s Guide (Theses of Exercise) where are indicated the forms to give to each reference which you will have chosen to insert (articles of review, chapters of book, congress, etc.).

To facilitate the management and writing of your bibliographic references, you can use bibliographic reference management software. The libraries offer training in the free Zotero software: information and registration on the ENT , Library tab, Training section.

Writing on LinkedIn Pulse or on your blog depends on your time and goals. Platforms like Pulse enjoy a lot of traffic and are well referenced. Do you have to give up your blog so far?

It’s been more than a year since LinkedIn opened its blogging platform “Pulse” to everyone. In mid-January, Facebook was improving its “Articles” application to make it available for business pages and to be named Facebook Notes. Pulse, Notes,  Medium add to the multiplication of content platforms.

So what is the impact of these platforms on your company blog? Do you need to republish your content on these platforms? Create new ones? Decrease your posts on your own blog to have time to devote to these new blogging tools? Or maybe just ignore them?

So that you can make an informed decision, in this article you will find:

The benefits of content platforms (Pulse, Notes, etc.)

The inconvenients.

Reasons to choose one or the other.

How to make your choice.

Recommendations for publishing on 2 platforms (own vs external).

The expert opinions of the web romands, but also LinkedIn and internationally also.

Why we I do not publish on Pulse.

The benefits of external content platform: Pulse, Notes, Medium.

Build your audience in a targeted way for each media user.

Promote your personal brand on the professional social network (especially Pulse and Medium).

Bring your LinkedIn profile to another dimension that of the influencer, the expert.

LinkedIn is a high-traffic platform: 22nd most-visited global site, 26th in Switzerland (source: Alexa ). From an SEO perspective, Google will be more likely to index your article on Pulse versus your personal blog (which is less popular than LinkedIn) and therefore will show it more easily in the SERP (Google search results).

Network notification: When you write to Pulse, your LinkedIn network is notified in a new article (default).

The benefits of Facebook Articles are listed in Isabelle Mathieu’s article: indexing in Google, with call-to-action or link to your site; increase your traffic, better engagement, etc.

The disadvantages of blogging platforms like Pulse

Duplicate content: there is a problem of duplicate content and therefore penalty on SEO if 2 pages with identical content are detected by Google. In this case, both sites are penalized. You can avoid this by embedding a rel = canonical tag on the official article page. This is not guaranteed nor official. The best way to avoid duplicate content is to not do it Thesis Writing Help Think about your readers: do they want to read the same thing on your blog and LinkedIn (for example)?  To learn more about duplicate content, check out Google’s information on the topic.

The relevance of thFVe content is the key to your success. Establish your personal brand in order to identify your favorite topics that will enhance your expertise. Think about the interest of your subscribers and readers. Set up a true content strategy, avoid spamming your network with new product releases, birthdays, attendance at shows and other events. These platforms will bring you success as long as you dedicate to them content for real added value.

Ownership of content: Be sure to check if the content belongs to you. What happens with your articles if LinkedIn one day goes away? On the contrary, on your website, you are certain to keep your content in case of problems (since you are doing regular backups!).

Build your audience: In any case you will have to build your audience. If your LinkedIn network is already well developed, then the return on investment (especially time) will be achieved faster. While perhaps on your site you already enjoy some traffic or subscribers to a newsletter that might be interested in your high value content and more captive of your web.

For Facebook Articles, the disadvantages are substantially the same. Check out the disadvantages of Facebook Articles on Emarketinglicious .

Note that Pulse is intended for authors, so employees of your company via their personal profile. It is not accessible for business pages. It indirectly serves the visibility of your company through the expertise of your employees: this is one of the best ways to promote your company on this network.

Why choose LinkedIn Pulse, Notes or Medium?

Writing on Linkedin Pulse or on your blog is sometimes a puzzle. Choosing an external platform for content or blogging is advantageous if:


You do not want to create a clean blog or edit your website to include a blog.

You are eager to develop the personal brand of your employees or yours.

You want to position yourself as an influencer.

You can add value to your network.

How to choose among the different tools?

Very simply: according to your objectives Thesis Writing Help What do you want to get? Who are you talking to? On which platforms are these people active and active?

Choose to publish useful and relevant content on Pulse if your target audience uses LinkedIn and you want to develop your personal branding.

Recommendations for writing on LinkedIn Pulse or on your blog?

Now, you may have plenty of ideas and time and web writing is no problem. So in this case, you can leverage your blogging media.

If this is the case, pay special attention to the points below:

Be original: look to publish unique and different content on each platform.

Avoid duplicate content.

Give priority to your business blog: this is where you convert.